Friday, November 30, 2012

Assignment for Session 2

Preparation and Reading for this course should take 2 hours each week.

In additional to your weekly required reading, you will have an assignment to prepare and post in your blog.



For Session 2, please:
  • Download and Read Traveller's Road to Decision
  • Download and Read How Online Research Affects Hotel Bookings
  • Research + create a Slideshare - scrreenshot samples of various types of hotel booking opportunities - embed your Slideshare in your blog
  • Evaluate - which booking option is most effective for independent hotels
    • Brand portals
    • OTAs
    • Reverse Auction Sites
    • Hotel Site
    • Hotel Site with Facebook Fan Rate Offered
    • Mobile Booking App 

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