2 Session 2

Reminder - MBA 2 - Group B

• WOW sharing - you have decided to share a video/concept/presentation that stretchs everyone's knowledge + imagination
• Each class memeber must post their WOW by Tuesday PM
• In your post, create engagement 
• What is the impact - can it be used in the hospitality sector
• Why do YOU think it is a WOW

• Each person must share - each session - or you will fail the course.

Presentation to view for Session 2

• Think Ahead - which concepts + info in the presentation applies to hospitality

The Power of Mobile Web for Tourism from yiibu

Group A - In Class Exercise

• Answer the following questions in a blog post

1. What is ASAT?  Give 3 non-traditional examples from the Slideshare.
2. What is meant by mobile enhanced experience?
3. How could a hotel provide a mobile enhanced experience?
4. List the customer decision journey digital touchpoints shown in one of the scenerios.

New tools

Vine - for Twitter - how does Vine work? 

Do a search on your Twitter for a vine posting (avoid porn).  Would you watch a feature movie on Vine?

• For question 3 above - how would you incorporate Vine?

Phrase.it - create your own sample!!

Before you can go to lunch - 2 quick questions

Session 3 Prep

Prep for the next class, please watch this TEDed video + answer the questions in the section 'Think'.

Content Strategy is our next topic - info to read + prepare for Session 3 is here.