2 Session 1

Welcome Back

Today let's review L2 Think Tank's Rankings - Four Seasons dropped from Number 1 to Number 4.  Let's explore why.
 

Exercise 1 - Group Assignments - 1 brand each

1. Review - W Hotels, Intercontinental + Westin 
2. What are the elements of their Digital IQ - take screenshots of all of the digital touchpoints
3. How does each brand compare to Four Seasons - what makes them better? 
4. How does each brand address - any screen, any time?
5. What does L2 mean by 'more than a booking engine - brands as travel experts'

Post your groups analysis in each member's blog

Exercise 2 - Pinterest

1. Join Pinterest
2. Set up your own Pinterest - by the end of class, link your Pinterest in a blog post
3. Read this Tnooz article
4. Find a hospitality or travel Pinterest + explore
5. How does the brand use Pinterest to add value for the customer?
6. Is the Pinterest bookable?
7. In your Pinterest, create a board + pin the elements you like from the Pinterest that you expplored

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